AS VELASCA X JOËL ANDRIANOMEARISOA
LES HERBES FOLLES
“It is not a football club, it’s not a work of art, it’s all that at once” – a supporter collector
Founded in 2015 by the artist Wolfgang Natlacen, the A.S. Velasca is considered as a Gesamtkunstwerk (a total work of art) and, according to FIFA, the “most artistic football club in the world”.
The particularity and unicity of the club is to merge football with art in increasingly new and provocative ways.
From the lowest tier of the Italian Football Federation where relegation is not possible, the club is developing a new way of thinking football and art, out of boundaries.
The club has two dimensions: a classic one, with a staff and players participating in a championship and an artistic one where everything else around the field is created by artists.
It goes from the accessories (aka “objets utiles”) to the club’s visual identity.
Besides artistic participations occurring all along the year, the club asks every season one artist to be its “main sponsor” by using its seasonal clothing as a canvas and recreate the club’s aesthetic.
This 2021 season, Joël Andrianomearisoa “sponsors” the A.S. Velasca.
Images : © Alessandro Belussi . © Jessica Sofiatti