LE LA TOUR DU MONDE
GALERIES LAFAYETTE . PARIS . FRANCE
Hosted by the Galeries Lafayette department store for Africa Now, Joël Andrianomearisoa presents a poetic whirlwind under the emporium’s dome.
Galeries Lafayette welcomes its customers to an impressive showcase, plunging them into an irrational, enchanting scene that provides a unique experience. The brand invites artists and creators to present original works in its store and under its dome to enhance and transform its architectural heritage.
The ‘world tower’ is made up of flags, accounts and words from Africa. But they are from a living, daring Africa, free of imagery. The project is structured as a poetic playground that encourages visitors to lose themselves in it.